We aim to create products that raise the bar in terms of coffee quality, choice of beverages, ease of use and design. Products that people will enjoy using for many years. Products that are sustainable. That’s why we don’t believe in a throwaway mentality. We focus exclusively on automatic speciality coffee machines and coffee pleasure – freshly ground, not capsuled.
All our coffee machines must offer longevity. As a matter of tradition, we therefore focus on service-friendly design right from the development stage. We set the highest standards for the quality of our products and each individual component. Stringent endurance testing is an integral part of our research and development. In our laboratories we also simulate years of use under the toughest conditions. Around four million cups of coffee are prepared every year for quality assurance purposes – requiring 30 tonnes of coffee. When the JURA Campus opens, this number will be trebled. And what happens to the coffee grounds? In line with our commitment to sustainability, a local farm uses them to make nutrient-rich compost, returning a natural product to nature.
Today as always, we make every effort to ensure that our components can be reconditioned to maximise their useful life. Not only that, we also strive for maximum backwards compatibility in new components, ensuring that spare parts remain available for a long time even for older models.